“With such an emphasis on consumerism, corporations inevitably find themselves dependent on the consumers themselves. It is because of their capacity to manipulate populations into herd mentalities that they have been able to control the thoughts of the masses. If the consumers themselves become aware of these tools of manipulation, they can reclaim that power and force Big Business to listen to their wants and needs. Conscious consumerism is what is required to overcome the status quo.”
via Ethos: New Documentary Calls for Consumers to Reclaim Power | | AlterNet.
